Digital Marketing

For years, domain authority was treated like a shortcut metric for success. Higher score? Better rankings. Lower score? Tough luck. But search engines have quietly moved past that way of thinking. Today, what matters far more is whether a website demonstrates genuine expertise within a specific topic area. This shift has brought contextual authority to…

Ever feel like you’re throwing content into the void, hoping Google notices? Keyword research is that compass—it points you straight to what people actually search for, saving you from guessing games. I’ve been knee-deep in SEO for years, and let me tell you, nailing this step early can turn a meh blog into a traffic…