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Top Tips for Choosing Fresh Seafood at Your Local Fish Market

Top Tips for Choosing Fresh Seafood at Your Local Fish Market

Posted on May 23, 2023October 6, 2025 by coocopy

Walking into a lively fish market can feel like stepping into a whole different world. The air is filled with salty breezes and the chatter of vendors, all competing to offer the freshest catches of the day. Brightly colored fish, clams, and shrimp are displayed on beds of ice, inviting you to pick your dinner. If you’re not a seasoned shopper or just want to make sure you’re getting top-quality seafood, it’s good to know a few simple tricks. Because honestly, selecting fresh seafood isn’t just about what looks good—it’s about what’s actually at its peak quality.

Eyes That Sparkle: Look for Clear, Bright Eyes  

One of the easiest ways to know if a fish is fresh is to peek at its eyes. Fresh fish tend to have eyes that are shiny, clear, and slightly bulging. These signs mean the fish was caught recently and handled well. On the other hand, cloudy, sunken, or dull eyes tell a different story—it’s probably been sitting around a while. It’s a quick check, but trust me, those bright, lively eyes are a good bet that you’re getting a fresh catch.

Skin and Scales: Shiny and Tight  

Next, take a look at the fish’s skin. It should gleam like it’s been polished and have tightly attached scales. When the skin looks dull or the scales flake off with the slightest touch, it’s a sign it’s not as fresh as it looks. Gently run your fingers over the skin—if it feels moist and firm, you’re on the right track. Fresh fish should feel resilient to your touch, not slimy or mushy.

Get Close and Smell: If it Smells Like the Ocean, You’re Good  

You might worry about the smell, but honestly, fresh seafood should smell something like the ocean breeze—clean, slightly salty, without any overpowering scent. If it smells fishy in a sharp, sour, or ammonia-like way, steer clear. Your nose is actually a pretty incredible tool here — trust it to guide you toward fresher options.

The Finger Test: Feel the Flesh  

Another quick check—gently press your finger lightly on the fish’s flesh. If it bounces back quickly and doesn’t leave a dent, it’s a sign of freshness. If the flesh feels soft, slippery, or leaves an indentation, it’s probably past its prime. This little test can really save you from buying fish that’s already on the decline.

Gills: Bright Red and Moist  

If you’re buying whole fish, take a peek at the gills. Fresh fish should have vibrant red or pink gills, moist and free from slime. If the gills are brown, gray, or dried out, it’s time to pass. They’re like a quick “priority check” that vendors often overlook, but they tell you a lot about how recently the fish was caught.

Shellfish and Crustaceans: Tightly Closed and Firm  

When choosing shellfish like clams, mussels, or oysters, always check their shells. The best ones are closed tight or close when tapped—this means they’re still alive and fresh. If they’re open and don’t react when tapped, they’re best left behind. For shrimp or crabs, look for firm bodies and a fresh, clean smell. Avoid anything that looks dried out or has a strange odor.

Storage Conditions Matter  

At the fish market, how seafood is displayed says a lot about its quality. Fresh catches should be kept on clean, crushed ice, with the ice surrounding the seafood—never just sitting on top or looking dirty. If the ice looks dirty or the seafood seems to be under hot lights without proper cooling, it’s best to stay away. Cleanliness and good handling matter more than many people realize.

Ask Questions—Build a Relationship  

If you’re new to shopping or want some advice, don’t hesitate to ask the fishmonger questions. Vendors love sharing what they know—they’ll tell you where the fish was caught, how fresh it is, and often give tips on how to cook it best. Developing a good relationship over time can actually clue you into the best days to shop and often get you better deals.

Time of Day: When’s the Best Time to Shop?  

If you want fresh, top-quality seafood, aim to visit the fish market early in the morning. That’s when most of the catch arrives, and you’ll get first pick of the freshest seafood. In the afternoon, the best quality might be picked over, and some seafood could start to lose its firmness and flavor. Early visits also ensure you’re buying fish that’s at its peak, just waiting to be cooked.

Be Open to New Choices  

While it’s tempting to stick with familiar options like salmon or cod, exploring local or seasonal catches can be a real treat. They’re often tastier and cheaper, and your fishmonger can help you find something new to try. It’s a great way to expand what you cook—and taste.

Wrapping It Up: Fresh Fish is All About Observation and a Little Trust  

Buying seafood fresh doesn’t have to feel complicated. With just a glance, a sniff, and a gentle press, you can select the best fish to bring home. Building a friendly relationship with your local vendor can also make your shopping trips easier and more enjoyable. Remember, freshness affects how seafood tastes and, more importantly, how safe it is to eat.

So next time you’re at your local fish market, take a moment to pay attention to these tips. Your taste buds—and your health—will thank you. And if you’re interested in how locally sourced, fresh ingredients make their way from farm to table, check out our guide on What to Expect on Your First Visit to a Farm to Table Restaurant?. It’s a great way to learn more about eating with confidence and supporting local producers.

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